Vedette Global News Room
Getting featured in news outlets is the fastest way to share your good news, accelerate your business, and build your credibility. You’ll rank higher in the search engine results and make it easier to attract new followers and make it easier for people to find you.
Your business, book, or brand can attract new followers even faster by getting your message featured immediately in news outlets. A press release creates publicity for what your business is celebrating every month.
Most entrepreneurs are creating new content every day, but they are missing out on creating publicity and exposure. As an entrepreneur, one of the trickiest things to master is getting more exposure and visibility in front of your ideal customers. Getting people to say the magic words, “I’ve heard of you” is the secret to shortening your sales cycle. The direct path to having your product, service, or organization discovered is to create publicity. There are two ways to easily set publicity in motion. The first way is by being interviewed as an Invited Guest on a radio show, television talk show, news feature, podcast, or magazine. Being an Invited Guest creates exposure in front of a brand new audience of people who likely haven’t heard of you before. The second way to create publicity is to use a series of press releases. When you are discovered by the media, the marketing paradigm shifts in your favor. You’ll find that you aren’t chasing leads, rather you are attracting qualified people who are interested in your products or services. You’re making it easier for new followers to find you.
Let’s talk about how you can create guaranteed media exposure with a press release.
A press release is how you communicate with journalists and traditional media folks. A press release is the “language of media”. You can submit your press release directly to your local media stations. In fact, most media stations have a location on their website designed for you to submit your stories.
Why would they do this?
They offer it because journalists need filler pieces and stories to share in between the major headlines. They want local interest pieces. They want human-interest stories. Your press release is how they stay current with local news. Your press release is valuable information to them.
A press release is an announcement of a current event. And if you can turn your announcement into a story, you’re more likely to get contacted for a feature. Newspapers and television reporters want to share a story that’s interesting, unique, thought-provoking, novel, and fun. They want something that makes you want to stop what you’re doing, turn up the volume and pay attention.
A press release that gets your story in front of the media gives you the leverage of the “as seen on” media logos to use in your marketing.
You can use your local media to open doors to attract regional & national media. You can leverage the “as seen on” media logos in your marketing.
Once you start thinking like the publicist of your own brand story, you’ll be unstoppable. You’ll never listen to radio interviews the same. Instead of being IN the audience, you’re going to be speaking to the audience.
Make a list of your favorite media outlets. TV, Radio, Magazines, Podcasts, Blogs, E-Zines. They are looking for new guests and stories to share every single day. Connect with them on social sites to create your own influencer status. Choose the best media outlets that match your target audience.
Create a file to keep track of all your compelling headlines, along with talking points and your story.
Send your press release to your favorite media outlet. Every month, look at your list of accomplishments and send out a fresh new press release. Don’t get lazy about your publicity. You are running circles around everyone, yet, letting it go unnoticed.
Putting together a press release is a guaranteed way to create publicity.
Being featured in the media is a surefire way to attract more followers and potential clients.
You’ll be established as the leading authority expert in your industry.
You’ll connect more deeply with your ideal audience.
It’s the simplest, easiest, least expensive way to attract more leads.
When was the last time you put out a news announcement for your book, business, or brand?
Have you hit a milestone? Published a book? Received an award?
Alert the press!
A press release is a core document to feature your story in the news, by sending it to journalists and media professionals.
Broadcasters need you. Journalists are looking for news stories every day, and they find them in your press releases.
Never miss a month to share your news.
Every single month, distribute a press release and tell YOUR story to the press.
You keep creating the news, and we’ll share it.
Vedette Global News Room 