Promoting Your Podcast

There is a massive need for quality podcasts in the market, and it’s never been as easy as ever to start your own and create your digital footprint in the podcast world. There are millions of podcasts being broadcasted every day, and there’s still room for YOURS.

I started my first podcast in 2008. My show was discovered by a local radio station and my podcast was the starting point to launch me into a 10-year broadcasting career. During my years on the radio, I’ve hosted over 5,000 broadcasts and I’ve interviewed over 2500 guests.

Here are some ideas for promoting your podcast:

  1. Use social media: Share your podcast on social media platforms like Twitter, Facebook, and Instagram. Use relevant hashtags and tag any guests or organizations you mention in the podcast.
  2. Create a website: Having a website for your podcast can make it easier for people to find and subscribe to your show. You can use a platform like WordPress or Squarespace to create a website and share information about your podcast, including episode descriptions and show notes.
  3. Submit your podcast to directories: There are many directories where you can submit your podcast, such as Need A Guest, Apple Podcasts, Spotify, and Google Podcasts. Having your podcast listed on directories will make it easier for people to find and subscribe to your show.
  4. Collaborate with other podcasters: Collaborating with other podcasters can help you reach a new audience and expose your show to a new group of listeners. You can collaborate by promoting each other’s shows, guesting on each other’s podcasts, or hosting a joint live event.
  5. Create publicity with a press release: A press release creates an official news announcement celebrating the launch of your show, guest appearances, and milestones.
  6. Use paid advertising: You can use paid advertising platforms like Google AdWords or Facebook Ads to promote your podcast to a targeted audience. This can be an effective way to reach a larger audience, but be cautious, as advertising can be expensive if you don’t have a strategy or professional guidance.
  7. Offer incentives for subscribers: You can offer incentives for people to subscribe to your podcast, such as exclusive bonus content or merchandise. Incentives can help you build a loyal following and encourage fans to spread the word about your show.
  8. Participate in podcasting communities: There are many online communities where podcasters gather to share tips, resources, and support. Participating in these communities, such as can help you connect with other podcasters, find quality guests and get feedback on your show.

I’m certain you are so excited to be creating your very own podcast to serve the world. The really good news is that there are probably people searching for you right now. And there are countless stories you can share on your show. I’ve spent the last 12 years helping podcasters, authors and speakers create more exposure and visibility. A podcast is a great way to attract new followers and serve the world in a really profound way. If you’re looking for guests, join our online community at We have put together a 20-page downloadable guide for hosting and promoting your podcast. You can order yours for only $10 here.

Cheers to your success.

%d bloggers like this: